Monthly Archives: November 2016

The Perks of DD Perks

On October 6th, 2016 Dunkin’ Donuts announced that it has partnered with Salesforce (the world’s #1 CRM company) to improve the customer experience with Dunkin’s mobile app and loyalty program.1 This good news has prompted us to take a critical look at the program, examining both the positives and the areas where the program needs… Read More »

How Do Franchises Affect the Economy?

Franchises are a part of our everyday life. We have all gotten a cup of coffee at Dunkin’ Donuts in the morning, booked a room at a Marriott hotel for our vacation, or grabbed a quick lunch from McDonald’s. These are important to our daily life; however, looking at the big picture, franchises have an… Read More »